With Google being the single most popular browser on the planet, it sets the standards when it comes to search engine optimization. The development of a Google reviews widget provides one more way to determine how well your company is doing in terms of reaching consumers and building a positive reputation. If you’ve been thinking about adding the widget to your website, Google listing, or blog, here are some of the benefits that are likely to come your way.
Making It Easier for Customers to Add Reviews
In an era when attention spans are shorter than ever, you may have only one chance to get a review out of a site visitor. By making the process as simple as possible, you increase the odds of visitors choosing to provide reviews as well as star ratings.
With the widget, all they have to do is click on it, answer yes when prompted to add a review, and then start typing. There’s no need to navigate to another site or page; the widget takes care of that. Once the review is completed, using the enter key is all it takes to complete the process.
Increasing Your Site’s Conversion Rate
By promoting the use of the Google reviews widget, you can do quite a bit to improve your site’s conversion rate. There are estimates out there indicating that having the widget available can improve conversion rates by as much as 350%. While not everyone will experience that type of response, there’s a good chance you will note a significant increase.
Think of what that means in terms of improving the generated revenue for your business. More people providing and reading reviews translates into higher potential for placing orders. If you require up front payment, that means you have an improved revenue stream immediately. More money certainly provides the business with greater financial stability.
Improve Your Search Engine Rankings
You may not be aware of the fact, but reviews collected via the widget can do quite a bit for your search engine rankings. The presence of a larger number of reviews, particularly if most of them are positive, translates into more attention from Google. That’s because the larger volume of reviews indicates a high level of trust, authority, and expertise.
Why does this matter? Those online reviews are one of the more than 200 points that search engine crawlers evaluate when determining page rankings. Reviews that are considered to be authoritative and helpful boost rankings and provide Google with one more reason to favor your pages over those of a competitor.
Getting Feedback From Site Visitors
One thing that you may not know about the widget is that it allows you to receive feedback in more than one way. When a user clicks on the widget, there’s a query about wanting to leave a review. If the response is positive, the widget then provides a field for leaving the rating and review.
Should the user respond in the negative, that doesn’t mean the end of things. The widget triggers a mechanism that provides the user with a custom message as well as a link that can be used to send your business a private message. The content may be a complaint, question, or some general recommendation. In any event, the feedback could prove helpful for your business.
There’s more to learn about the widget and how your business can benefit from making use of it. Talk with an SEO expert today and discover how it will help in your particular situation. It won’t take long to see why so many business owners have chosen to download and make use of this review widget.