So you’ve put your heart and soul into creating spiritual music that speaks of your love of God. But your work doesn’t end here. Recording a song is only part of the process for any musician looking to make it big. As a Christian musician, you may have a passion for sharing your message through music. However, in order to reach a wider audience and spread your message effectively, it’s important to promote your music.
1. Share your music with your local church
One of the best ways to reach out to the right audience as a Christian musician is by reaching out to the community you know will accept it. And that community is your church.
Your church community can be a great support system for your music. Share your music with your church by performing live, creating a music video, or sharing your music on the church’s social media channels. Your church can help spread the word about your music to their own networks and potentially provide new opportunities for you. Not only will you be reaching out to likeminded audiences this way, but your music will be shared in a place where you know it’ll be appreciated.
2. Give your music an aesthetic vibe with a custom album cover
The one thing that all music has in common, regardless of its genre, is that it needs to be packaged in a way that makes it appealing for your audience. And what’s the best way to package a good quality song? A custom made album cover, of course!
Make your Christian music come to life by creating a personalized album cover using online tools like PosterMyWall. Add elements to your album cover that accurately reflect what your music is about. Use colors that stand out and are representative of the vibe of your music. Once your album cover is done, you can share it online and print it out to go old-school with actual albums.
3. Use Instagram stories to engage your audience
Instagram stories are one of the best ways to directly engage with an online audience, and when you’re a musician looking to promote new music, there’s nothing fans love better than seeing interactive stories from their favorite artist. You can use stories in so many different ways. Share snippets of your music, behind-the-scenes glimpses, and personal stories. Engage with your followers by responding to comments and hosting Q&A sessions. You can also do a special live story of yourself talking about the inspiration behind your new song, and what the lyrics are meant to represent. Not only will this allow you to add more depth to your Christian music, it’ll also get your fans more excited about owning a copy of your album.
4. Take part in local gigs
If you’re from a predominantly Christian community, odds are that you have a lot of fans right there in your neighborhood. Which means you need to have a trick or two up your sleeve to help you promote your music in your locality as well.
One of the best ways to go about this is to take part in local gigs happening in your neighborhood and drawing in local crowds with your music. You can take part in open mic nights happening around you, sign up for gigs at the local coffeehouse, or even plan something of your own. This way, not only will you be performing and promoting your music to your closest fans, you’ll also be increasing the chances of being found by other people who might not have heard of you before.
Your Christian music should be inspiring, calming and speak to the soul. And as a Christian musician, it’s your job to make sure your music speaks to people in ways that make them want to grab your latest album. Use these tips to make your music stand out and increase your fanbase in no time.