Instagram Marketing Tips for Business: While all of the most popular social media apps started their lives as places for socializing and finding new people to link up with, they are now among the best places for all kinds of marketing, be it for a large conglomerate company or an individual artist.
Perhaps the best example of this is Instagram, an app now owned by Facebook, which was once just a place to post photos from your life and share them with the people that follow you. Simple mechanics, an interesting user-interface, and its famous layout gave the app a lot of success.
Fast forward several years and Instagram changed completely. Although the core idea is still largely the same in the sense that one has to post photos and videos, the platform is now used for much more than just posting stuff from the user’s private lives. It changed so much that it is now a lucrative marketing opportunity for anyone who manages to utilizes its benefits.
Instagram Marketing Tips for Business
- Make your Profile Business
The first step you should take is to let everyone else know that you mean business, literally in this case. Instagram has a neat little option that can make a profile private or business. Since you wish to use it for marketing, choose the “Switch to Business Profile” option in the settings. Many doors will open up for you after this, one being that your followers can click on your contact button and get in touch with you quickly. In addition, business profiles allow you to make and publish ads on your Instagram stories, and you get detailed information about your reach and other statistics.
- Using the Free Tools
Now that your Instagram profile is ready for business, you need to use the tools you discovered in the right way. In the “Comments” section, you can see statistics such as agreement information, effects, and more. For example, you get pie charts and bars that show the dominant gender, location, and average age of your followers. You will also see the most active hours and the time when you gather the most followers. These are not generalized, as you can select and narrow down a large number, such as specific dates and your top notes. Such data is very important for your future marketing activities, because you know when you can do everything you can, and it makes no sense to share and update.
- Product Teasers
Now the real marketing fun begins. To advertise your products and services, you need to place them continuously without irritating your followers. If they get tired or bored of your notes, they will definitely reject you. Therefore, you need to play your cards correctly and not push them. A simple and good way to promote your product is product teasers, which are a great way to talk about what you have to offer and get excited and interested in your potential customers. Try to convey exactly what you are offering. Draw a high-quality picture of what you are marketing, pair it with a short description, and that’s it! The best ads are the ones that don’t behave like ads. They should not be put in too much fuss. Instead of constantly pushing customers, they will appreciate it and be ready to hit your product.
- Sponsored Ads
Among the most useful business profile features are business ads, a very commonplace thing on this social media platform. And do not worry about your funds, because you are able to control how much money you wish to spend on this kind of marketing. For example, you can only choose to show one sponsored ad. The ads give brands the chance to gain a larger audience, even people who do not follow them, which was not possible in the early days of the platform. Similarly to product teasers, you should use engaging posts and quality content that is going to target a specific audience you want as your customers. For the best engagement with the largest possible reach, share different posts including photos, videos, carousels and dynamic ads, stories, and story canvases.
- Instagram Stories
As for fairy tales, they are one of the best features introduced by the platform. They go live for 24 hours from the moment they are shared, and then they are removed from your profile, but stored in the archive. From there, you can create highlights and create libraries on a variety of topics in your profiles. For example, if you are selling clothes, then one of its features may be for a shirt, and the other for jeans. Also, the stories have a separate small area above the main channel, which means that your followers can see them easier and faster than your regular posts. They are also neat because they are always fresh and new content. Therefore, the benefits and opportunities of marketing are endless. You can edit them in a variety of ways, mark people and places, and use a plethora of Instagram-friendly apps that make them unique.
- Partnering with Influencers
The last tip we have for you on this list is to try to partner up with some of the local Instagram influencers. This is arguably the fastest way to gain a larger audience and more followers since influencers often have tens or hundreds of times more followers than brands and services. Usually, those who are selling a product or a service round up several influencers and send them their products for free, which the influencer tries and reviews on their platform. Their audience then sees your product on their profile and becomes inclined to try it, because it must be good if their favorite influencer likes it, right? This is a smart marketing strategy that fully utilizes everything Instagram has to offer. It could be potentially challenging to strike a collaboration with the desired influencer because not all of them endorse every product or service, and they could already be in business with a competitor. This often contractually prevents them from endorsing anyone else with the same type of service or product. Instagram is a vast network, and there will always be someone ready to try your thing out!
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