Tamil cinema needs to focus on its neighboring industries – Hindi and Telugu – on how they market their films. Akshay Kumar and his team are promoting Mission Mangal to be released today as is Prabhas Saaho, which is scheduled to release on August 30. The stars of both films are visiting several cities to advertise their products. According to trade sources, both Mission Mangal and Saho could hold a significant opening at the box office. In Kollywood, however, stars are not going to market their films.
Bringing the crowds: Bollywood’s biggest stars are leaving no stone unturned when it comes to publicity. They have elevated the game with multi-city tourism and have tied up with social networking sites such as Twitter and Facebook. Public relations agencies are coming up with creative and innovative promotional activities, with each passing day. Movies are no longer about ‘good’ scripts, for modern-day marketing suggests otherwise. This is what differentiates a film from being an average hit to becoming a film.
A spokesperson for a leading PR agency said, “Today, marketing is an important part of putting a film in the public domain. There is a core strategy team out there that decides how best to leverage the Star. Prabhas took the case.” It is over two years since Baahubali 2: Conclusion hit the screen, and the release of Saaho is essential for the actor. If Saaho manages to make money, it is an all-India success as Star will strengthen Prabhas conditions. Saho four languages, Telugu, Tamil, Malayalam and released in Hindi.
Speaking about Prabhas’s publicity strategy, a spokesperson for the actor explains, “Saho is his most ambitious big-budget action extraordinaire, so naturally the stakes are high. We are getting a mass audience across the world. Talking about, the film is being released in more than 3,000 screens. A lot is going on with Prabhas and attracting viewers Star power will be required to create a buzz.
Biztalk: Says a business analyst, “Today actors have gone beyond acting and have realized the importance of promoting their films. Marketing requires a key role in getting the initial push needed for a movie to become successful. It is an open secret that movies these days have a short shelf life. If the film does not get a good opening, it may end up as a disaster, Mr. chances. In that case, when the promotion comes, Tamil Stars rigid Why live?
Suriya and Sivakarthikeyan are the two big stars who promote their films to some extent. Tamil actors have the impression that their social media handle is enough to bring viewers to theaters. But this is not true. “Gone are the days when handbills, wall paintings, posters, and cut-outs were convenient ways of marketing a film. A veteran Tamil film producer says,” Last year actors never cared to promote their films because the Nearby was the luxury of a loyal fanbase.
Leading producer G Dhananjay says, “Azim started the trend, and he does not promote his films. And yet, his films are a big success, the latest being Ner Konda Paarvai. Media being shy Nate has worked in his favor. Now, Vijay, who was promoting his films till Mersal, has also stopped giving interviews and involved himself only during the film’s audio launch. Superstar Banaan After, I suspect that if the Stars Hindi our Tamil cinema and Telugu will come back to promote films like stars.
On the other hand, a noted distributor says: “How can they promote their films when the producers themselves are unsure about the release date? For example, Amala gave several interviews for Paul Aadai. But in the film’s release, The delay was delayed, and the shows started in the evening, resulting in losses. Perhaps this is why Tamil actors are cautious about going onboard with promotions.
‘ad’vantage maddy: Madhavan is an actor who goes the extra mile in advertising his films. Madhavan, who is gearing up for the release of his upcoming film Rocketry, shared his thoughts on the film’s promotion.
How do you promote your films?: I honestly believe filmmaking – right from shooting, post-production to editing – is just 15% of the work. The rest depends on your trailer, the way you market your film, release date, and theaters availability, and so on. It is best to reduce the odds by doing things that are under your control. The right kind of publicity is under your control and is essential to the success of the film.
How has it changed from the time you entered the industry to present day?: With the advent of social media, audiences have also changed and are now able to understand the pitch of a film. Since they have started consuming international movies and have access to fresh content, this has changed the way promotions are being done now. Must be smart and extremely intelligent in using mediums effectively.
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