How to Optimize for Mobile Search and Why It’s Important. Back then, most people search for information using their computers. These days, mobile devices are becoming more popular. A majority of people use their phones to look up information online. They also conduct other transactions such as shopping and banking. Therefore, it makes sense to focus on ways to optimize for mobile search. A website that doesn’t load well when opened on mobile devices would be problematic. Instead of attracting more potential customers, they end up looking for other websites. The good thing is that with the best SEO agencies, it’s possible to optimize for mobile searches. With their advice, the website becomes more suitable for mobile devices.
Use the accelerated mobile pages markup
While the goal is to appear on the first page of Google, it’s not enough. For mobile device users, there are more options available. Apart from getting information through the website, they can also get redirected to other pages and linked to social media sites. Using this method, there are more opportunities for users to find out more about the company. The company appears on the carousel and making it relevant for both horizontal and vertical searches on mobile devices.
Implement the schema markup
Some tools help achieve this goal. The point is to answer the specific questions posted by users. Some of them don’t only write a few keywords but post questions. The content should appear as the answer to these questions. It usually ends up in a snippet. If the content becomes the featured response, it’s a good thing. The user will most likely open that page. It’s also an endorsement from Google. The website is the most relevant page and has all the answers. To succeed in doing this, the content should be short and direct to the point. Answers in bullet points would also help. Some people find it easier to understand the shortened version of the responses. Try to answer as many questions as possible to be on the featured snippet and gain more exposure.
Have a more responsive design
The page should be responsive when opened on mobile devices. Users will close the website if it doesn’t load quickly. It’s also a problem if the website doesn’t load the content correctly. Choose a different host or fix the codes so that the website looks good when opened on mobile devices. Remove unnecessary elements too. They will slow down the website and make it more difficult to load. Again, mobile device users are always on the go. They don’t have enough time to wait. If the website isn’t responsive enough, they will close it right away. Besides, Google also explicitly said that it would rank websites higher if responsive to mobile devices. Changes are necessary to guarantee that there will be no problem for mobile device users.
Compress the images
Mobile device users want to get compressed information. The content should be straight to the point. Otherwise, it would be challenging to understand. Statistics and graphs are also common. They have to look good even on mobile devices. Make them easy to understand. Avoid complex graphs with too many components. If possible, these photos should be of the right size to load easily and not delay the opening of the page. Image quality should also be good. People usually zoom images on their mobile devices. If they do it, the images should still be clear and easy to understand.
Remove flash if possible
There was a time when flash became almost inevitable for websites. Websites can host graphics and animations using flash. However, it eventually became too much. Besides, with mobile devices, they don’t do well. Other applications and social media pages can host simple images without the use of flash. Content also loads slowly because of this feature. Therefore, it’s best not to use it at all. Try to stick with simple pictures that have a huge impact. Flash remains an excellent option for games, but websites shouldn’t have them.
Understand Google’s rules
Google remains the most popular search engine. It’s the choice of about 70% of the world’s users. The good thing is that Google has different tools available for companies trying to optimize their websites. Understanding these tools will help in ranking higher in search engine results. While Google has complicated strategies in ranking different websites, it offers clues on how the process works. Some of these tools are available for free, while others require subscription fees. Determine which of them would be useful in the effort to be more popular online. If the tools are worth it, even if they’re not for free, the business should avail of them.
Pop-ups are annoying. Most people don’t want to see them. It’s an outdated strategy, and websites should remove them. For mobile devices, the presence of these pop-ups will turn off lots of people. Instead of reading the rest of the page, they will decide to close the entire website. Most pop-ups are for signing up for newsletters and emails. While they help collect data, there are other ways to do so. Using this strategy will only turn away potential customers. Pop-ups might still be effective when used on desktop computers. However, since most websites are now migrating to mobile devices, it might make sense to stop using pop-ups
Ask for help from the best SEO agencies
There are too many rules to follow to rank higher and search engines. It can be confusing, especially since Google keeps changing the rules. Instead of figuring out what to do, it would be great to partner with the best SEO agencies. They already experienced working with established companies before. They have some tricks to make the website more responsive when opened on mobile devices. They also understand what it takes to help boost the ranking on search engines. Even if their service comes with a price, it would be worth it. It’s better than to figure out what Google wants and end up with mistakes. Remember that the use of incorrect or inappropriate strategies could lead to penalties.